This headline should address your visitors main pain point and contain your "keyword" [H1]

Introduce a free lead magnet download to gather the personal information of the person visiting your page [H2]

  • First thing they will learn from the download. Keep it brief
  • Second thing they will learn from the download. Keep it brief 
  • Third thing they will learn from the download. Keep it brief

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Visitor Frustration 1 [H2]

This is a supporting paragraph which does into a little bit more detail on how the product or service can directly help it's target audience. Try and include the keyword and "relatable" keywords here without stuffing.

Visitor Frustration 2 [H2]

This is a supporting paragraph which does into a little bit more detail on how the product or service can directly help it's target audience. Try and include the keyword and "relatable" keywords here without stuffing.

Visitor Frustration 3 [H2]

This is a supporting paragraph which does into a little bit more detail on how the product or service can directly help it's target audience. Try and include the keyword and "relatable" keywords here without stuffing.

Visitor Frustration 4 [H2]

This is a supporting paragraph which does into a little bit more detail on how the product or service can directly help it's target audience. Try and include the keyword and "relatable" keywords here without stuffing.

Insert an "empathy" headline to make your visitor understand you know what it feels like...[H2]

This is a supporting paragraph which does into a little bit more detail on how the product or service can directly help it's target audience. Try and include the keyword and "relatable" keywords here without stuffing.

You can break up the reinforcing paragraphs into separate text blocks to make it easier to read for your visitors.

In this area you should paste in a client testimonial which talks about how they felt before and after working with you. This reinforces the 'empathy' section above. Always use a Google doc to ask clients questions after working with you so you can rewrite the testimonial yourself using their answers to your questions

CLIENT NAME

In this area you should paste in a client testimonial which talks about how they felt before and after working with you. This reinforces the 'empathy' section above. Always use a Google doc to ask clients questions after working with you so you can rewrite the testimonial yourself using their answers to your questions

CLIENT NAME

Visitor feeling 1

Talk about how the visitor may be feeling, touch on subjects like time, stress, money, family, lack of clients, overwhelm...make is relatable to the 'empathy' section 2 sections above

Visitor feeling 2

Talk about how the visitor may be feeling, touch on subjects like time, stress, money, family, lack of clients, overwhelm...make is relatable to the 'empathy' section 2 sections above

Visitor feeling 3

Talk about how the visitor may be feeling, touch on subjects like time, stress, money, family, lack of clients, overwhelm...make is relatable to the 'empathy' section 2 sections above

Visitor feeling 4

Talk about how the visitor may be feeling, touch on subjects like time, stress, money, family, lack of clients, overwhelm...make is relatable to the 'empathy' section 2 sections above

Transitioning From Empathy Into Solutions. Insert keyword [H2]

Start introducing the fact that you are able to assist them with their pain point and you have specific services available to improve their quality of life or business. You can go into some details here, try to include your keyword once and any 'relatable' keywords in the text here. 

In this area you should paste in a client testimonial which talks about how they felt before and after working with you. This reinforces the 'empathy' section above. Always use a Google doc to ask clients questions after working with you so you can rewrite the testimonial yourself using their words

CLIENT NAME

Introduce your services with keyword [H2]

How you help 1 [H3]

Go into more details about how your specialism can help them. Remember that you should include your keyword in this bit of text. Make sure you outline exactly what this service entails, set expectations immediately. Try and keep all paragraphs of equal length to make it look clean

How you help 2 [H3]

Go into more details about how your specialism can help them. Remember that you should include your keyword in this bit of text. Make sure you outline exactly what this service entails, set expectations immediately. Try and keep all paragraphs of equal length to make it look clean

How you help 3 [H3]

Go into more details about how your specialism can help them. Remember that you should include your keyword in this bit of text. Make sure you outline exactly what this service entails, set expectations immediately. Try and keep all paragraphs of equal length to make it look clean

Final headline which calls out the benefits of the service/product [H2]

Make sure you write a final supporting paragraph which outlines the product benefits and how it will help them go from problem to happy. This is your last chance before they either scroll up, or click the button below to go to your payment page. Use the list to itemise exactly what they receive from you:

Headline giving the visitor access to your product/service [H2]

This is an optional paragraph supprting the headline call-to-action above. Feel free to add anything additional here

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